Apple decides to pull itself from the EPEAT registry as it’s latest designs cannot conform to eco-friendly certifications requirements. Essentially it is not very easy to recycle things with toxic components that are glued in place. As a result, several large corporations and government agencies may be unable to purchase these new products due to some guidelines that they have in place requiring the purchase of only EPEAT certified electronics.
Many have taken to the news by stating that they are going to boycott Apple products as they believe that Apple does not care about the environment. Personally, I believe that Apple does not design products with the environment in mind, user experience and style come first. If the designs are created and any eco friendly benefits are found after the fact, then marketing can do their thing and try to milk the “green” teat. It is a shame that a huge corporation would release a product that is vastly more difficult to recycle that its previous product with no reason. But i feel like they wanted to tick off a few feature boxes with their new models and they were just not able to do it without sacrificing the environment. It sucks, but that is our world where everyone wants the latest and greatest. I am going to go ahead and say that while many will be upset, it will not really effect Apple’s bottom line much. Not sure home many government agencies and corporations actually buy Apple products, but if they have in the past, Apple users tend to get hooked on the platform, and you might see these businesses relaxing there rules so that they can buy the stuff that their users ask for. I would not be surprised if Apple decided to leave off the Eco-friendly feature so that they can create a huge fiasco and then bring it back to next years products as a selling point.
Any corporation that takes the initiative to be more “green” should be admired and thanked. However, complaining about those that don’t seems like a losing battle. I’d advise that you speak with your wallets, but again, its like crackheads being upset that crack is not good for them and saying that they will most likely never buy crack again. I am always fascinated when people think that public corporations should completely ignore the bottom line in favor of doing something that is seen as morally right in their society. Public companies have to maximize profit for their shareholders, and only when the bottom line is in danger, or the shareholders revolt will a company change their tune.