Coca-Cola Sparked Hatred to Sell Sugar Water

Muy Bien
Muy Bien

Have you seen any of the aftermath for what seemed like a harmless Coca-Cola Superbowl commercial? The one where a diverse group of people sing America the Beautiful in different languages? Oh, it also supposedly featured the first gay couple in a Super Bowl ad spot? Yeah that’s the one. Have you seen the uproar? Where do we even begin..

First, the emphasis on language is just tiresome. People are offended that a patriotic-American song is being sung in different languages. If anything, this should be taken as a complement to America, not an insult. America should be thought of as a place to be desired by all peoples of all races and cultures. If the offended love America so much, what’s wrong with others envying what you love so much?

Also on the subject of language, keep in mind words and speech are entirely arbitrary. They are made up sounds engineered by human beings that evolve over time into chaotic structures that try and make sense of our surroundings. Don’t get me wrong, communication is important, but not nearly as important as the underlying message for what these words represent: beauty, love, anger, triumph; it is all the same regardless of language.

Former Congressman Allen West says this kind of commercial balkanizes the United States instead of unifying it. I can say with 100% certainty that he is wrong; it is people like Mr. West balkanizing the United States by saying things like this. Mr. West is (sadly) a powerful influence to his many followers, and by saying stuff like this he is now a proponent of dividing people. Had he just accepted the commercial, or said nothing about it, West would have done a far greater service to the effort of unifying people. Instead, West further pushes the intolerance envelope by enlarging what should not have been a non-issue in the first place.

With regard to the gay couple in the ad, I know there is nothing I can say to make the offended care less about this. Though, I will point out the woman who wrote the song America the Beautiful more than 100 years ago, Katherin Lee Bates, was very likely a lesbian herself. She lived with the same woman for more than 25 years. Of course, this may just make the offended hate the song now, so what’s the use?

Why hate this commercial for political reasons, or at all for that matter? It’s a Coca-Cola commercial, not a government/Obama/political commercial. It’s a multinational corporation selling you sugar water. It’s not a spark for a debate on immigration reform. It is nothing but an advertisement. How do non-English speaking people really affect your lives? How do gay people really affect your lives? These things likely have no impact on your day to day life, so why muster the energy to hate on these things? Because it’s easy to hate?

What I really want to say is just live and let live you crazy fucks. Or, to put it more eloquently than I ever could, I will let the late Roger Ebert take it away:

I believe that if, at the end, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhappy is where all crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances.